Golftown Journal

Dare to Dream

The message of the U.S. Adaptive Open

By Lee Pace

Mike Whan, the chief executive officer of the USGA, was talking one morning in late July about the decision to recruit the World Golf Hall of Fame in St. Augustine and move it into 9,000 square feet on the second floor of Golf House Pinehurst, the USGA’s new facility under construction and set to open in 2023.

“It was the right thing to do, the right thing for golf,” said Whan.

Then he quickly drew a parallel with the just-completed U.S. Adaptive Open, which the USGA had conducted the week before on Pinehurst’s No. 6 course. Ninety-six players aged 15 to 80 from around the world played 54 holes of golf. Some played with one leg or no legs. Some with one arm. They played despite having cerebral palsy and muscular dystrophy. They found a way to aim and fire even though some were legally blind.

“The Adaptive Open is the same,” Whan continued. “Certain things you do because it’s the right thing to do. That is one of them. I cannot tell you how much money we lost. It’s a staggering number. But I could not feel better about it because it was the right thing to do for the game.”

Whan said he asked a fellow USGA official for the one word that would best describe the week at No. 6, and the word was “joy.”

“I thought he meant the athletes,” Whan said. “I knew they’d appreciate it and enjoy it. But he actually meant the joy of our own team. This was a 25-year employee of the USGA and he said, ‘Mike, this is a top-two experience.’ I said, ‘What’s the other one?’ He said, ‘Give me a minute. There has to be something.’”

The U.S. Adaptive Open came to fruition after decades of the USGA taking incremental steps to provide more opportunity and awareness for golfers with some degree of disability. In 1991 it announced a grant program for golfers with disabilities. In 1997 it published some modifications to the Rules of Golf to accommodate some of the challenges disabled golfers might encounter. To promote opportunities for golfers with disabilities, the USGA in 1999 partnered with trick-shot artist Dennis Walters, sponsoring his golf exhibitions and elevating the message that having a disability should not keep people from achieving their golf dreams. 

And in 2017, the USGA pledged its intent to stage a national championship for disabled golfers. The vision was delayed by COVID-19 until it was announced in late 2021 that the inaugural championship would be held at Pinehurst No. 6 the following July.

“Players in the adaptive space just want to be like everyone else — they just want to be golfers,” said John Bodenheimer, the chief championships officer for the USGA. “We are proud to give them that opportunity. We hope it inspires others in the industry to make the game and its competitions more welcoming to all.”

The golfers came from as far away as Korea, Ireland, Sweden, Belgium, Japan, South Africa, England, and Argentina. Allowances were made for challenges the golfers might have faced. Seated players got four club-length drops from penalty areas and could move the ball 6 inches in bunkers because it could be difficult to find the desired address position in a mechanized scooter. Double par was the max score on any hole.

“When I found out about this, I was intrigued,” Walters said. “It’s a historical event. It’s like 1895 and you’re Horace Rawlins. You’re the first one. That’s why I wanted to be here.”

They were uniformly amazed at the sophistication of the organizational structure — from the bunting and signage around the facility to the volunteer support to a press facility that hosted writers from all the major golf publications.

“This is big time, this is just like the U.S. Open, only smaller,” said Eli Villanueva, a retired Army sergeant from Fort Bragg who plays with a 2-handicap despite an arm impairment. A radial head fracture of his left elbow 30 years ago has left him with limited use of his left arm. Looking around at other competitors, Villanueva marveled at the more severe challenges many have overcome to play golf.

“This is a U.S. Open atmosphere,” he said. “I hope this inspires others. All over the country they’ll see what golfers here have overcome and say, ‘I can do that, too.’ Hopefully it will be the start of more good things to come. An Adaptive British Open? Sounds good to me.”

Two former professional golfers were in the field. Walters was 24 years old and playing the mini tours in 1974 when a golf cart he was driving down a steep incline had brake failure and crashed, leaving him as a T-12 level paraplegic. Ken Green, a five-time winner on the PGA Tour in the 1980s and ’90s, had his lower right leg amputated following a highway crash in 2009. Walters started a traveling trick-shot show that he presents with his dog, Gus, and Green has relearned the game and competed on a sponsor’s exemption in one PGA Tour Champions event and teed it up in the 2019 Senior PGA Championship.

“I am completely captivated and absolutely amazed at what I see,” Walters said. “This is phenomenal. Every one of these people can play golf. They are proving what I have been trying to say for 45 years. I’ve been trying to show, with every swing I make, that golf can be a game for all. This proves it.”

“This is competitive and we’re grinding our tails off,” said Green. “But this is the first event you’ll ever play that if you finish second, fifth or seventh, you’re still walking away smiling. You’ve got an edge in life and that’s what life is about. This is a home run.”

Simon Seungmin Lee, a 25-year-old Korean who was born with congenital autism, won the men’s title with a trilogy of 71s. Kim Moore, a 41-year-old from Michigan who was born without a right foot, a severely clubbed left foot and a slight case of spina bifida, collected the women’s trophy by carding 76-80-76.

“I think what has been seen this week around the world, around the country, is going to elevate the amputee community, the adaptive community, and it’s pretty cool to see,” said Moore.

After the complications arising from the COVID-19 pandemic, Whan said the USGA considered holding off a year or two to give the logistics and protocols more study, but he’s delighted the organization went ahead as scheduled in 2022.

“Sometimes you have to jump off the cliff and not worry about how you splash at the bottom,” he said.

The championship will return to No. 6 again in 2023. After that, the USGA has to decide whether it wants to move it around or establish a permanent home in the Sandhills. No matter, it will have plenty of entries and attention.

“I tell people, have a dream, and if it doesn’t work out, that’s OK. Get another dream,” Walters said.

Green has faced a marriage breakup, clinical depression, financial woes and a son who died of a drug and alcohol overdose. He was driving an RV in rural Mississippi in 2009 when a tire blew, careening the vehicle off the road and killing his brother, girlfriend and dog. He survived but hasn’t had two legs since. The significance of a week in Pinehurst playing in the inaugural U.S. Adaptive Open with 95 other golfers who’d also been dealt a tough hand was huge indeed.

His message to his fellow competitors: Take a bow.

“You were able to pull yourself out of that hole that life gave you,” Green said. “And then you went on to do something really good. You can’t ask for anything more than that. You won both sides of the game — life and golf.”  PS

Lee Pace has written for Pinestraw Magazine since 2008 and is the author of eight books about Sandhills golf history and the people who’ve made it special. Write him at leepace7@gmail.com and follow him @LeePaceTweet. 

Golftown Journal

All in Good Time

The pause at the top

By Lee Pace

“Beware the fury of a patient man.”   — John Dryden

Over a lifetime I have collected baseball cards, vintage postcards, spy novels, golf headcovers, Matchbox cars and bottles of hot sauce. Now I’m into collecting Instagram posts, most notably those portending to help with the golf swing and within that subculture those addressing the transition at the top of the backswing.

There’s a post with a collage of Fred Couples swings, one per annum over three decades in rapid fire, his buttery move sending balls flying the nation over. Couples has talked over his illustrious career of “gathering” and “buying time” at the top. “One drill I have done is take a 9-iron, hold it at the top for a split second and then go ahead and hit it,” Couples says. “I think slow and lazy swing.”

In another post, Michael Mitnick, an Ohio college student and aspiring club professional, executes this very drill, what he calls “The Pause Drill.” He addresses a ball, takes the club back, holds it at the top about a one-Mississippi breath, then delivers his blow and launches the ball high into the sky. “Having a deliberate pause will help you not rush your swing and develop a fluid tempo,” he offers.

And one I really like is a snippet of Justin Thomas hitting a half-wedge over a bunker and stopping it inches from the cup. “The patience in transition is enviable,” PGA Tour golfer Parker McLachlin says in his Instagram feed, adding a pair of salivating emojis. “There’s not a rush to hit the ball.”

Indeed, in this world rife with kryptonite-laced golf balls and nuclear-tipped driver heads, where college players get home in two with a driver and a 6-iron, where swing speeds are measured on Ferrari dashboards, there remains one corner of the world for calm and quiet.

The top of the backswing.

That’s right. After all, if you’re going one way and then want to go in reverse 180 degrees, you have to stop. It’s science. So what’s your hurry?

The great Bobby Jones once remarked, “No one ever swung a golf club too slowly.” Another talented golfer by the name of Julius Boros, who as a young man married into the Mid Pines Inn and Golf Club ownership family, was nicknamed “Old Man River” for his sweet tempo and even wrote a book titled Swing Easy, Hit Hard.

Renowned instructor Bob Toski tells his students to use the “Coca-Cola Swing,” employing a “pause that refreshes” at the top of the backswing.

“There should be no flash of speed at the top of your swing,” Toski told Golf Digest years ago. “The club should be quiet and not bouncing. This gives you a chance to move the lower body down into the swing. You want to feel that you push the club back and pull it through. Think push, pause, pull.’”

Englishman Justin Rose has fought the tendency to get tense at the top and to rush his transition, so he thinks of “collecting” himself at the top and simply letting his arms “fall from the top, rather than jerking the club down,” he says.

“The transition in the full swing is what separates the good player from the bad player,” says David Orr, the Pine Needles-based instructor who has Rose among his clients.

The famous “secret” espoused by Hall of Famer Ben Hogan has been parsed to a fare-thee-well by golfers, instructors, commentators and biographers. One theory is that the secret was a cupping motion of the left wrist at the top. Another school of thought has that Hogan’s key to the golf kingdom was the way he braced his right knee to initiate the swing, followed by his inward push toward the ball of his knee on the downswing.

A friend and fellow competitor from the mid-20th century pro tour, Tommy Bolt, says Hogan’s secret was actually a trigger he found at the top of his backswing. Bolt went through a period in the late 1950s of hitting everything with a pronounced right-to-left pattern, and Hogan, who battled an incessant hook himself for many years, told him, “Tommy, you’re not going to last long fighting that hook.”

Hogan invited Bolt to visit him at his home in Fort Worth and promised to help Bolt work the hook out of his game. First Hogan weakened Bolt’s grip to take the left side out of play. The second instruction Hogan gave him was to feel both hands secure on the club at the top of the swing.

“It will put your club in great position at the top of the swing,” Hogan said. “It will shorten your swing and allow you to have an accelerated motion coming into the ball.”

After several days of hitting balls and playing the course at Shady Oaks Country Club, Bolt felt he had made progress and prepared to go back out on tour.

“Ben, what do I owe you?” Bolt asked.

“Nothing,” Hogan said. “Well, you owe me one thing. If someone asks you what we worked on, you can tell them I weakened your grip. But as a favor, don’t tell them about keeping both your hands on the club at the top. Tommy, that’s the ‘secret.’ That stays between us.”

Bolt’s face would brighten as he told the story many years later.

“So when they talk about Ben Hogan’s secret,” Bolt said, “I’m the only one who knows what that secret is. At the top of the swing, you make sure you feel both hands secure on that golf club.”

I was reminded of the value of this pause that refreshes during the recent U.S. Women’s Open at Pine Needles. Golfers on the women’s circuit wield silk and syrup as their stocks in trade. Watch Michelle Wie West. She’ll take three beats to the top of her backswing, then one beat to impact. Three-to-one, over and over and over again. Woe to the golfer, particularly the Type-A male, who can’t benefit from a half hour watching these symphonic swings on the practice range.

“Men walk fast, eat fast, drive fast, think fast,” says Ed Ibarguen, a longtime teaching pro at Duke University Golf Club in Durham. “They have very active minds. In the golf swing, that often translates to active hands. They can certainly benefit by watching the elite female player.”

All of these collected perspectives on the transition from backswing to downswing came to mind recently after I’d turned a 1-over through eight holes start into hash with a succession of pull-hooks I instinctively knew had occurred because I didn’t finish my backswing and was rushing to hit the confounded ball.

I took a deep breath hitting three from the fairway on the 15th hole after jacking my tee shot into a lake. Exaggerate your pause at the top on your practice swing. Feel your hands on the club at the top. Push, pause, pull. Collect yourself at the top.

I played the last three holes even par and took my dear sweet time along the way.  PS

Lee Pace has written “Golftown Journal” since 2008. Contact him at leepace7@gmail.com and follow him on Instagram at @leepaceunc.

Golftown Journal

The Pinehurst Look

The natural treasure of the Sandhills

By Lee Pace

Three years into the Robert Dedman and ClubCorp era of Pinehurst Resort and Country Club in 1987, green fees to play Pinehurst No. 2 were $24 with a $15 surcharge for hotel guests. That year Don Padgett Sr. joined the staff as director of golf, and the former PGA of America president and long-time golf industry insider immediately moved to double the base fee to $48.

“It was not as if we were trying to make more money,” remembers Pat Corso, the resort CEO from 1987-2004 who hired Padgett. “Don said if our value is that low, people will perceive us to be that low. We had to do better than that.”

Today most rounds of golf on No. 2 are factored into a golfer’s membership at the private country club or a visitor’s hotel package, but the rack rate is upward of $500 in high season.

Talk about inflation — not only in dollars but prestige.

The 2022 U.S. Women’s Open was held recently at Pine Needles Lodge and Golf Club, unofficially launching the next high-water mark in the Sandhills’ visibility in the national golf scene.

The day following the Women’s Open, the USGA broke ground for its $25 million Golf House Pinehurst, the equipment-testing facility, innovation hub, museum/visitor center and offices on ground adjacent to the Pinehurst member and resort clubhouses.

Later this month, the USGA launches the inaugural U.S. Adaptive Open, to be held at Pinehurst No. 6 and contested by players with physical, visual and intellectual impairments.

And in two years, the U.S. Open returns to No. 2 for its fourth rendition and the first of five Opens it has secured within the framework of having been designated in 2021 as an “anchor site” for the American national championship (the others coming in 2029, 2035, 2041 and 2047).

“It’s more than just a championship for us here in the Sandhills,” says John Bodenhamer, the USGA’s director of championships. “The players can speak to it. They love a golf course like Pine Needles. Great golf courses produce great champions. How do you argue what’s come about here?”

Michelle Wie West, who won the 2014 Women’s Open on No. 2, and Lydia Ko, who finished sixth at Pine Needles, were among the players who soaked up the Sandhills vibe.

“There’s so much history around this place,” Wie West said of a morning stroll through the village of Pinehurst. “Just to be walking here and playing, it’s a huge honor.”

“This is a huge golfing community,” added Ko. “It’s actually nice to go to places where people love it, people are excited about women’s golf being here, people are excited about golf in general.” 

The 2014 USGA doubleheader on No. 2 with the men’s and women’s national championships just after the Coore and Crenshaw 2010-11 course restoration combined with the recent event on a Pine Needles course similarly renovated by Kyle Franz have cemented what has evolved into “The Pinehurst Look” — a distinctive array of sandscapes, wispy grasses, jagged edges and towering pines that reflect the native environment.

That’s as it should be and is a style to be embraced by the Sandhills golf community. Televisions at various corporate entertainment venues at Pine Needles through the weekend showed simultaneous coverage of the golf at Pine Needles and from the Memorial Tournament at Muirfield Village on the PGA Tour.

Visuals from the Memorial screamed of green, green and more green in an organized and seamless fashion. Golfers missing fairways and greens bent over and peered into the lush rough to figure out how much of their ball was accessible.

In contrast, the views from Pine Needles reflected haphazard displays of Mother Nature doing her Sandhills thing — random and arbitrary plant growth, and fairway edges and tinges of brown in the bouncy fairways. Franz in his restoration of the 1928 Donald Ross design over 2017-20 removed 11 acres of Bermuda rough, leaving wayward shots finding an infinite array of lies and challenges amid the wiregrass and volunteer vegetation.

“This look brings out the architectural features that Donald Ross envisioned before irrigation and takes much less water to maintain,” says Jim Hyler, the 2010-11 USGA president and a part-time resident of Pinehurst. “It emphasizes the ground game, which places a different set of demands on the player than a green, lush course.”

Elsewhere around the Pine Needles campus, the USGA erected large banners heralding future Women’s Open venues. Each golf course reflected its essential nature and calling card — the ocean at Pebble Beach, the fescue roughs and treeless landscape of Erin Hills, the eucalyptus trees and kikuyu rough of Riviera, the notorious bunkers of Oakmont.

There was a time when Sandhills golf courses had lost their way, when the 2005 Open was played at No. 2 and the 2007 Women’s Open at Pine Needles and the visuals were dominated by narrow, bowling-alley fairways, layers of different mowing heights for roughs, and a misguided effort to look like Augusta National North.

“You could have been anywhere in the southeast United States where there is Bermuda grass and pine trees,” says Ran Morrissett, a Southern Pines resident and curator of the Golf Club Atlas website. “Pinehurst No. 2 no longer reflected that it was in the Sandhills of North Carolina. The golden age fairways typically were 42 to 47 yards wide. At one point before the Coore and Crenshaw restoration, I paced off the first fairway at 24 yards and at one point on the seventh fairway — I think the crook of the dogleg — it might have been 12 yards wide.

“That’s not how Donald Ross defended par. He defended it at the greens. But what happened was some guy plays it for the first time and you ask, ‘What did you think of 13?’ and he says, ‘Well, which hole was that?’ The holes were no longer distinctive.”

Minjee Lee, who won the Women’s Open with a four-shot margin and a 13-under-par total, certainly understood the distinctiveness of these Ross-designed courses through her final round. On the sixth hole, she missed the fairway left and had to thwack her ball through a tuft of wiregrass. On seven, she was wayward right, her ball sitting clean on the hardpan sand, but at address her clubshaft was swallowed by a willowy wiregrass plant. And on the par-5 10th, her second shot missed the green left and came to rest within a nesty enclave of dead grass.

So what if the scores were relatively low and Lee won with a 271 total, the lowest in the history of the Women’s Open? You had good weather and little wind. 

“All great architecture is prone to players playing really well on it,” Franz said. “The conditions are right, and that’s the greatness of Ross’s style.”

Low scores and the pure Sandhills look beat higher scores artificially promulgated by fertilizer and irrigation. The template has been properly reinstituted, these Donald Ross treasures coming full circle to when the young man from Dornoch embraced the similarity of the Pinehurst ground to that of his homeland in Scotland. 

It’s a look of its own and one that prompted USGA President Mike Whan to remark in lengthening shadows of the 18th green Sunday evening at Pine Needles, “You feel like you’re at the home of golf in America.”

Treasure that and lock it down. PS

Lee Pace has written about the Pinehurst-area golf scene for more than 30 years, including authoring Sandhills Classics — The Stories of Mid Pines & Pine Needles. Write him at leepace7@gmail.com and follow him @LeePaceTweet.

Golftown Journal

Full Circle — Almost

Sometimes dreams have to wait

By Lee Pace

What a story it would have been — Rachel Kuehn, gestating in the womb of her mother, Brenda, as Brenda played the first two rounds of the 2001 U.S. Women’s Open at Pine Needles, growing up to become a crack golfer and qualifying herself for the 2022 return engagement of the Open at the same venue.

“I joked many times over the years to Rachel that she’s already ‘played’ in a U.S. Open,” Brenda says. “Maybe one day she’ll play in one on her own.”

Brenda and Rachel enjoyed one Sandhills golf déjà vu moment in 2020 when Rachel won the Women’s North & South Amateur at Pinehurst No. 2, a quarter-century after Brenda finished runner-up.

“I joke with my mom because she had a great finish years ago and has been holding that over my head,” Rachel said after the win. “I’m glad I could top her a little bit, but to add my name to the list of winners here is an unbelievable feeling.”

Sadly, adding to the legacy was not meant to be — at least not yet, and at least not this year at Pine Needles.

Playing in sectional qualifying at Shannopin Country Club in Pittsburgh on May 3-4, Rachel shot rounds of 74-70 for a 144 total and was tabbed second alternate for the 2022 championship, set June 2-5 at Pine Needles. A double bogey on the 13th hole in the first round and six putts that “were hard lip-outs,” in Brenda’s words, were her downfall. Though it’s not impossible, the odds of a second alternate slipping into the field are long.

Still, it’s a remarkable and evolving story of the Kuehn family of Asheville, a prominent and popular family at Biltmore Forest Country Club — dad Eric, a radiation oncologist; mom Brenda, a former Wake Forest University golfer and accomplished mid-amateur golfer; son Corrie, a former varsity golfer at Rhodes College in Memphis; Rachel, who’s just finished her junior year at Wake Forest; and son Taylor, a rising senior at Christ School in Asheville who’s committed to play golf at Samford University. 

“We’re a competitive family,” Brenda says. “Corrie was maybe 2, 3 years old and he was shooting baskets on a little goal in our living room. If he made it, I went, ‘Yay!’ If he missed it, I went, ‘Boooo.’ One day a friend was over with her little boy. She was horrified. She said, ‘You’re booing your child?’ I said, ‘Of course, it was a bad shot. How else are you going to differentiate good and bad?’”

Adds Rachel, “There’s a hole in the wall next to our ping-pong table. All I’ll say is, I didn’t put it there.”

Brenda Kuehn developed her love of sports and competition playing golf and tennis in her native Santo Domingo in the Dominican Republic. She particularly loved golf as her father, Jack, was a Dominican Sports Hall of Fame member and an avid golfer.

“My most precious memories with my dad were walking nine holes of golf at 5 o’clock, walking and talking, the talking more important than the golf,” she says. “I cherish those moments and the lessons I took from them.”

Brenda wanted to attend college in the United States, but the Northeast was too cold and Florida felt too much like her homeland. So she targeted the Carolinas and the smaller, private universities, and investigated Duke and Wake Forest. She fell in love with Wake Forest immediately, entered in 1983 and, as a senior in 1986, won two individual titles, was medalist in the ACC Women’s Golf Championship, and made first-team All-America. She had no grand designs on playing professional golf, but Wake Forest men’s team members and friends like Billy Andrade, Len Mattice and Jerry Haas encouraged her to give it a shot.

“I came close — I made it twice to final round of Q-school,” Brenda says. “I played the Futures Tour for two years, but I didn’t enjoy it. Playing for money changed it for me. There wasn’t the kind of camaraderie I’d known and enjoyed. Travel was hard. I was lugging one suitcase and a golf bag around and staying in stinky motels. It wasn’t the life for me.”

She then married college sweetheart Eric, and after he finished med school in 1995, they settled in Asheville. Brenda regained her amateur status and had a whirlwind decade playing amateur golf, with nine U.S. Women’s Open appearances and two Curtis Cup berths in 1996 and ’98. Corrie was 4 years old and Brenda was eight months pregnant with Rachel when the Women’s Open was held at Pine Needles May 31-June 3, 2001.

She played 36 holes with sore feet and hips, and at least twice she hit a drive and doubled over in pain from a contraction. Her hip action was limited by the size of the child she was carrying, “so it was pretty much an arms-only swing,” she says. No wonder she posted rounds of 79 and 84 to miss the cut. But the pregnant lady was great media fodder. Brenda was featured on ABC World News Tonight with Peter Jennings and interviewed by Katie Couric on The Today Show. She occasionally runs across photos from those two rounds, with Eric caddying.

“Why I wore horizontal stripes when I was so pregnant, I have no idea,” she says today. “I was wearing Eric’s size-XX shirts. I looked like a balloon. I look back and say, ‘Oh my God.’ I was so big. I cringed later when I saw a picture of me using my stomach as a table to write my score on the scorecard.”

But she had fun with it all and brought a jovial sense of humor to post-round interview sessions.

“I’m trying to save as many clips as I can to put in the baby book,” she said. “It will be a great thing for the baby to see what happened when it was moving around in here.”

Rachel was born one week after Karrie Webb was crowned Open champion and is certainly putting her own scrapbook together through her high school career and three years at Wake Forest. Biltmore Forest CC head pro Jon Rector cites times he’s started a round of golf with Rachel on the practice green and, four hours later when he’s coming up 18, she’s still there.

“She is the most intense, disciplined golfer I have ever seen,” Rector says. “She’s a sweet spirit liked by everyone. But she’s a fierce competitor and is out to shred you on the golf course.”

Just as Brenda treasured her twilights playing golf with her father, the Kuehns played together on the 1922 Donald Ross-designed course at Biltmore Forest. 

“I remember our family playing as a fivesome,” Rachel says. “I remember the Monday shootouts, walking nine holes late in the day. It was such a special place to grow up and have your first memories of golf.”

Brenda won the 1998 and 2001 Carolinas Women’s Amateur, and Rachel added her name to the trophy in 2017. Rachel won the first college tournament she participated in (the ANNIKA Intercollegiate) and, as a junior in 2021-22, she scorched the UNC Finley Golf Course with a women’s course-record 63 in winning the individual title of the Ruth’s Chris Tar Heel Invitational.

The highlight so far was last summer’s trip to Wales to participate in the Curtis Cup. Rachel was certainly well-versed in the event’s prestige. Brenda secured the clinching point in the 1998 matches at The Minikahda Club in Minnesota.

“It was the 17th hole and I had a left-to-right 4-footer,” Brenda says. “I didn’t want to hit it, but I knew I didn’t want to play the 18th hole. I’ve shared my entire Curtis Cup experience with her since she was young. Rachel definitely ‘got it’ when she was named to the team. You have arrived in golf if you make the Curtis Cup.”

Rachel lost her match in opening-day foursomes with partner Emilia Migliaccio. But then that pair won on Friday and Rachel partnered with Jen Castle to win a Friday four-ball match. Rachel won 2-up in her singles match against Louise Duncan, and her point proved the clincher in the Americans collecting a 12 1/2 – 7 1/2 victory.

“The Curtis Cup was everything I was told it would be and more,” Rachel says. “It was weird traveling with COVID. Our team was kind of in its own bubble over there. But to represent the United States, I can’t think of any greater honor.”

While Rachel might not be playing in her second Open at Pine Needles this time, there will certainly be more opportunities — for the Kuehns and the Women’s Open. PS

Lee Pace has written about golf in the Sandhills since the late 1980s and has covered three U.S. Women’s Opens at Pine Needles—1996, 2001 and 2007.

Golftown Journal

Pins and Needles

An old gem delivers a new test

By Lee Pace

The dominoes started falling in 2008 when Pinehurst Resort President Don Padgett II and USGA Executive Director Mike Davis were both of the opinion that Pinehurst No. 2 had evolved over time into a course that was too green, too smooth, too organized and too tidy. That led to the decision in 2009 to hire architects Bill Coore and Ben Crenshaw to recast the fairways, the rough and the bunkers into a presentation more consistent with what architect Donald Ross knew from his days as a young golfer and greenkeeper at Royal Dornoch Golf Club and the St. Andrews Links.

Jim Hyler, the incoming president of the USGA, threw down the gauntlet in February 2010 at the association’s annual meeting, held coincidentally at Pinehurst and just days before Coore and Crenshaw would begin surgery on No. 2.

“We must reset the way that we look at golf courses,” Hyler said. “As we have for the U.S. Open, I believe that our definition of playability should include concepts of firm, fast, and yes, even brown, and allow the running game to flourish. We need to understand how brown can become the new green.”

One of the shapers on the Coore and Crenshaw team was a young Oregonian named Kyle Franz, who had worked on bulldozers the world over, not only for Coore and Crenshaw but Tom Doak, Gil Hanse and other architects. Given a dollop of ambition and entrepreneurial spirit, Franz approached Kelly Miller, head of the ownership family of the Pine Needles and Mid Pines resorts in Southern Pines, and suggested similar overhauls to those classic Ross courses — like No. 2, layouts sculpted from the sandy soils in the early 1900s that over time had become too suffocated in long Bermuda grass. Miller accepted, and away Franz went to Mid Pines, engineering a remarkable face-lift that was finished in 2013 to rave reviews.

Mid Pines was now exquisitely framed with sand, wiregrass, ragged borders and an array of textures, and Franz began tinkering across Midland Road in 2016 on Pine Needles. The result will be on display in late May and early June, when the 2022 U.S. Women’s Open is held at Pine Needles for the fourth time. Its previous champions include Annika Sorenstam in 1996, Karrie Webb in 2001 and Cristie Kerr in 2007.

The banner headline: There will be essentially no rough on the golf course.

No rough at a U.S. Open? Egad. The starched shirts and rep ties are rolling over in their graves.

“I was looking at some photos from 2007, shots showing Cristie coming down the 18th fairway,” Miller says. “You had thick Bermuda everywhere you looked, all green grass. It’s quite a contrast now.”

The last time the Women’s Open was held at Pine Needles, a golfer could stand on the tee of the par-4 fourth hole, for example, and look to the left and see a round bunker with 10 yards of lush grass between the hazard and the fairway. What was the point of the bunker given the ball would rarely run though all the vegetation into it?

Now the bunker is amoeba shaped and juts into the fairway. The right side of the bunker is bordered by tight Bermuda fairway, the left by hardpan sand and pine needles. On the top of the bunker is a profusion of scraggly wiregrass. The fairway on both sides rolls straight into sandy waste areas. Gazing up toward the green, there is nothing that speaks of structure or organization.

“We’ve cleared out all the rough and now have sandscapes, hollows and hardpan,” Franz says. “There are some Pine Valley looks out there.”

Mid Pines opened in 1921 and Pine Needles followed in 1928, the former a lynchpin of a hotel and private club, the latter the drawing card for a hotel and new residential development. Franz marvels at how Ross built disparate layouts within the same footprint of what was known at the beginning as the Knollwood development.

“I love the contrasts between Mid Pines and Pine Needles,” Franz says. “Mid Pines is built more in a bowl, and a lot of balls get kicked back toward the center of the fairway. At Pine Needles, most of the strategic elements of the course are derived from the fact that you’re constantly trying to hit on top of a hill on the tee shot. That’s Ross’ genius with the routing.”

One-third of the holes at Pine Needles have crests running perpendicularly across the fairway. Hit into the slope on one, two, six, seven and 12, and you lose distance. Carry the high point and you get a slingshot boost toward the green. The 18th doesn’t have that ridge, but there’s definitely a speed slot you can catch with a tee ball curved right-to-left. And by expanding the fairway widths, the golfer has more latitude to aim tee shots one way or the other to afford a better angle to the pin on a particular day.

“The course will play firm and fast, the way it should play,” Miller says. “I think it will be fun for the golfers. Last year at the Olympic Club, if you missed the fairway, you were in the hay. There’s virtually no rough here. Kyle has revealed the genius of Ross’ routing — you have to hit to the proper side of the fairway. You can have a tough approach if you hit to the improper side.”

The final significant change to the course from previous Women’s Opens is the speed, firmness and articulations in the putting surfaces. The greens were converted in 2016 to MiniVerde Bermuda, following the trend throughout the Mid-Atlantic of the last dozen years to ride the wave of more heat-tolerant Bermuda grasses that don’t need the water and maintenance demands of summertime. Franz took the opportunity during the conversion to integrate what he calls “horse-and-blade caliber micro-contours” in the greens to add interest and challenge to the putting element.

“There aren’t any elephants buried in these greens, but Kyle put far more movement in them,” Miller says. “There are cool locations on all of them. I think the Bermuda greens and wider fairways will work well. In Ross’ era, golf was played more along the ground. Now it’s more in the air. But the Bermuda greens are firmer and offer a more challenging surface.”

USGA officials expect weekend crowds upward of 15,000 spectators, similar to the draw from 2007, but the corporate hospitality footprint will be more modest given that two years of COVID suffocation left the USGA and potential clients with no clarity of what late May and early June 2022 might allow.

But the vision for the golf course is razor sharp, a remarkable thing indeed for a layout now 94 years young.  PS

Lee Pace has written about the Pinehurst-area golf scene for more than 30 years, including authoring Sandhills Classics — The Stories of Mid Pines & Pine Needles. Write him at leepace7@gmail.com and follow him @LeePaceTweet.

Golftown Journal

Stumbling Into Happiness

When Pinehurst is the journey’s end

By Lee Pace

James Walker Tufts had no grand design on a New England-style village nor wall-to-wall golf courses when he set off from Boston in the mid-1890s. He wanted warm weather and a reasonable train ride from the snowy North to establish a winter resort, and it was by pure coincidence that he happened upon some 5,000 acres of land for sale just west of Southern Pines, the suggestion coming from a Wilmington insurance man he met on the train.

Walker Taylor, legend has it, suggested that the train station in Southern Pines might be a good starting point for Tufts. It was right on two of the nation’s major north-south transportation arteries — the railroad and U.S. Highway 1. Well, “highway” might be a bit of a stretch for the 1890s, but you get the idea. There was cheap land available, and it was halfway between Boston and Florida.

“It’s an old family story,” says Walker Taylor III. “I have no way of proving its authenticity. But my grandfather always said he directed Mr. Tufts to the Sandhills. True or false, he did get the Tufts’ insurance business. He even opened an office in Pinehurst to service Mr. Tufts.”

So, how did you stumble upon Pinehurst?

Stan Bradshaw and his wife, Jean, were living in St. Louis in 1997 when they channel-surfed across a television showing of Shell’s Wonderful World of Golf. The episode featured Arnold Palmer against Jack Nicklaus, played on Pinehurst No. 2 in April 1994. Those shows were part competition and part golf travelogue, so the Bradshaws were intrigued with the history and ambience of the golf-centric village in the North Carolina Sandhills.

“You know, we ought to look at that place,” Jean said.

Stan agreed, and soon after they booked flights, rooms and golf times for themselves and Jean’s parents. They traveled to Pinehurst in November 1997, and while the men played golf, the ladies toured the village and checked out The O’Neal School, a college preparatory school on Airport Road just northeast of Pinehurst.

Stan and his father-in-law were smitten.

“But how are you going to get Jean to move to a golf resort?” Stan’s father-in-law wondered.

“I’ll figure something out,” Stan answered.

It turns out the women were so impressed with The O’Neal School that Jean was ready to move — lock, stock and barrel. Bradshaw was in the banking, capital management and hedge fund world and could “live anywhere within an hour of an airport,” and thus had the freedom to move wherever suited the family’s interests. They joined Pinehurst Resort and Country Club, bought two lots to the right of the fourth fairway of the No. 2 course in 1999, and built a house.

“We say that the three things that got us to Pinehurst would be Jack, Arnie and The O’Neal School,” Bradshaw says.

Mark Reinemann grew up in Wisconsin and as a golfer “was always looking in the spring to travel somewhere warm for golf — typically either southwest Florida or Scottsdale,” he says. He and his wife over time came to prefer the green of the South over the brown of Arizona, though Florida wasn’t their cup of tea. He visited Pinehurst in the late 1980s, loved the experience, and was introduced to the Country Club of North Carolina through a banking client and CCNC member, Jack Schwerman.

“Jack invited us to stay at his house for a long weekend in 1988 and we just fell in love with CCNC,” says Reinemann, who served seven years on the USGA executive committee and retired from the banking business in 2016. “It was one of those ‘perhaps someday we could be a member here’ moments. Fast forward and here we are.

“We love the charm of the area, the slight change in seasons, the grace and style of the people who live here and, of course, the world-class golf. We never deviated from our plan to move here full time once I retired and have absolutely no regrets. We just love it here.”

Robert “Ziggy” Zalzneck was enraptured as well by CCNC and the Sandhills, on Christmas Day in 1967. At the time, he was a young accounting intern in Raleigh a long way from his Pennsylvania home. He was given access to CCNC by his boss, club co-founder Dick Urquhart, and had the place to himself on the holiday. “I played 36 holes and it was 70 degrees,” says Zalzneck, who later joined the club and has served as president. “It was the prettiest place I’d ever been my whole life. I’ve loved the place ever since.”

Marty McKenzie is a lifelong Pinehurst resident and real estate executive who loves to wax poetic about the “magic bubble” of the village of Pinehurst — the winding streets, the thick tree canopy, the absence of visual clutter.

“As human beings, when we try to describe something to people they’ve never seen, we always use the five senses — it looks like, tastes like, feels like — whatever. When you try to describe Pinehurst to other people and you think of those senses, you can’t find anything. Nothing comes to mind. Pinehurst doesn’t look like anywhere else,” McKenzie says. “People drive into the village and they’re absolutely paralyzed. They look around and say, ‘This is the most beautiful thing I’ve ever seen. How can I be a part of it?’ We take for granted we have the same status as the Washington Monument and Mount Rushmore — all of those are National Historic Landmarks.”

That bubble once snared a first-time visitor to Pinehurst on the second-floor porch of the Magnolia Inn. It was there amid the century-old magnolia trees over Memorial Day weekend in 1994 that Jane Deaton of Sea Island, Georgia, opened her eyes to the magic of Pinehurst.

“We arrived late the night before so we didn’t really know where we were,” she says.  “I walked out on the balcony the next morning and thought, ‘Oh, my God.’ It took my breath away. It was glorious. The village literally unfolded beneath me. I said, ‘I want to live here.’”

That day, Jane and Brian Deaton found a real estate agent and within the week bought a vacant lot at the intersection of Culdee and McKenzie roads, just two blocks behind the Carolina Hotel. Their new home was finished at the end of 1998.

Earl Ellis was a floor trader at the New York Stock Exchange in the 1980s and later a partner in a Wall Street specialist firm. Ellis and his wife, Anne, had a vacation home in Florida, but since Ellis, in his words, “liked Florida but didn’t love it,” they began scouting in the early 1990s for options, including the Carolinas and Georgia coasts. A friend was a founding member at Forest Creek Golf Club and suggested Ellis visit Pinehurst. The Ellises drove through town on the way back north from Florida and got a room at the Holly Inn one day in 1997.

“I just fell in love with the village,” Ellis says. “The thing that’s intriguing about Pinehurst is that if you’re in Pinehurst, you’re in Pinehurst because that’s where you wanted to go. There’s rarely someone who goes through Pinehurst to get somewhere else. So, you don’t have all this transient traffic. Everybody is playing golf and laughing it up at the bars and restaurants. There was something special about the feel of the place.

“It was like Brigadoon. It seemed too good to be true.” PS

Lee Pace has written about the Pinehurst experience for more than three decades from his home in Chapel Hill.

Golftown Journal

Off for Pinehurst

Our embarrassment of riches

By Lee Pace

This email landed in my inbox toward the end
of 2021:

“I’ve been following you via social media the past several months and wanted to seek your advice. I’m planning a golf trip to the Pinehurst area for the fall of 2022. What would you consider ‘must/essentials’ for this trip? I am thinking we will go to the Pinehurst Resort but also wanted your opinion and experience about other courses that might not be as popular but would provide an authentic golfing experience.”

It occurred to me in responding to this golfer from Knoxville that those of us who are local or frequent visitors take the Pinehurst experience for granted when so many have never actually ventured into Moore County. And those of us who are familiar with the wonders of the Sandhills travel scene have to stay on our toes with the constant evolution of the golf, amenity and accommodations market. As Pinehurst Resort President Tom Pashley says, “Someone who hasn’t been here in 10 years would be amazed at what they find.”

A favorite framing in my office is the quintessential drawing of the Pinehurst Golf Lad in New York’s Grand Central Station, circa the Roaring ’20s, his golf bag schlepped over this shoulder amid the nicely dressed swells with the words “Off for Pinehurst.”

Herewith, then, a nickel tour for anyone on their way to Pinehurst:

The Core (the heartbeat of Pinehurst and the Pinehurst Resort and Country Club, where courses No. 1-5 emanate) . . . soak in the history along Heritage Hall and revel in the photos and plaques of golf’s luminaries who have won here . . . pose for a photo beside the statue of Payne Stewart, captured in his exhilaration when his putt dropped to win the 1999 U.S. Open . . . walk the 6-odd miles of the premium courses, No. 2 and No. 4, feeling the taut, sandy loam beneath your feet, absorbing the cacophony of colors and edges of the holes, learning to play the bounce of the ball to an array of green complexes . . . stroll The Cradle short course with a couple of wedges and a putter, bobbing to the strains of Red Hot Chili Peppers popping through a discretely placed speaker in a tree . . . ply your putting skills on the Thistle Dhu putting course, which winds its way a hundred yards out and back over an array of humps and hollows . . . all the while slaking your thirst with a Transfusion from the Cradle Crossing beverage center.

The Village (laid out in 1895 by the landscape architecture firm of Frederick Law Olmsted to resemble a New England village; it’s void of 90-degree road intersections and dominated by white and forest green accouterments) . . . enjoy a hefty deli sandwich on the veranda at the Villager Deli in the heart of Old Town . . . pound a beverage with the locals from a rocking chair on the porch at the venerable Pine Crest Inn, once owned by golf architect Donald Ross . . . sip one of 70 brands of bourbon, rye and Scotch in the hippest bar in town, the North and South in the newly renovated Manor Inn . . . douse some smoked pork shoulder in blackberry habanero sauce at the Pinehurst Brewing Company . . . buy a cashmere sweater at The Gentlemen’s Corner or a rare painting of a Scottish golf scene at Old Sport and Gallery . . . sift through the memorabilia and display cases at the Tufts Archives in the Given Memorial Library and marvel at James Tufts’ original marble soda fountain machine, the source of the fortune from which all these golf riches flowed.

And don’t forget Broad Street, the Southern Pines version of Main Street U.S.A. . . .  there’s nothing quite like a well-run, independent bookstore, and The Country Bookshop is exhibit A . . . for a great burger and pro golf on the big TV, there’s the Bell Tree Tavern, and for dessert there’s The Ice Cream Parlor and its primo location at the corner of Broad and New Hampshire . . . the Sandhills area is chock-full of interesting craft brewing venues, one of the most popular in the Broad Street neighborhood is Southern Pines Brewing Company with its corner location on Pennsylvania and Bennett, spacious outdoor seating and over 30 draft selections.

The Ross Triumvirate (a collection of three pristine Donald Ross courses under the same ownership umbrella — Mid Pines from 1921, Southern Pines Golf Club from 1923 and Pine Needles from 1928) . . . all three have come under the painstaking attention to detail of architect Kyle Franz in the last decade and the essential challenge of each burnished, from the stark crossing features at Southern Pines to the up-and-over fairways at Pine Needles to the exquisite green settings at Mid Pines and its spot nestled in a bowl of surrounding hills . . . play the Pine Needles course, where later this year it will host its fourth U.S. Women’s Open (a fresh-faced Annika Sorenstam won in 1996), dodge the ponds at Mid Pines, where Julius Boros loved to fish during pro tour stops in Greensboro, and play the out-and-back routing at Southern Pines, where Ross made the best use of the land by not shoehorning a ninth-hole return to the clubhouse.

The Outskirts (with three dozen courses within a 30-mile radius of Pinehurst) . . . Three of my favorite courses in the Sandhills are private (Forest Creek North, Country Club of North Carolina Dogwood and Dormie), so if you know someone, beg, borrow and steal for an invitation. There are no such restrictions at Tobacco Road in Sanford, a half hour north of Pinehurst, just a dearth of tee times as the popularity of this eccentric and visually stimulating course has skyrocketed during the COVID-inspired golf boom. Architect Mike Strantz cobbled it from an abandoned sand pit and farmland, and the mammoth mounds, mottled grasses, railroad ties and fescue rough accent the routing.

It’s all quite the experience. I hope our man from Knoxville has fun.

“What a place, what a cluster of golf, what a home for golf,” marvels Mike Keiser, the developer of the noted golf destination Bandon Dunes and a fan of Pinehurst. “Most of these clusters are up north, and you can’t play in the winter. Pinehurst and Pebble Beach are places you can play year around.”

What do you know? It’s the Roaring ’20s again. PS

Lee Pace has written about golf in Pinehurst and the Sandhills for more than three decades. Write him at leepace7@gmail.com and follow him @LeePaceTweet.

Golftown Journal

It’s a Llamaversary

Talamore’s trademark is in its fourth decade

By Lee Pace

When Philadelphia businessman Bob Levy ventured into the Sandhills three decades ago to launch a golf venture halfway between the Pinehurst Resort bastion to the west and the Pine Needles/Mid Pines juggernaut to the east, he was savvy enough to understand the need to have a clever and engaging marketing hook.

Levy remembered a story in Golf Digest in the 1970s about Chi Chi Rodriguez playing a course in Mexico with his golf bag strapped across the back of a donkey and thought a similar beastly caddie idea might work at Talamore Golf Club. He did some research and learned that a llama would be a better idea for the climate of the Sandhills, and thus Talamore opened in 1991 with golfers having the option of hiring a llama to schlep their golf bags around the Rees Jones-designed course.

Photographs of the llamas doing their thing appeared in hundreds of newspapers and golf publications as the club opened its operation just off Midland Road, halfway between Pinehurst and Southern Pines, and Levy’s marketing staff later created a logo featuring the outline of a llama with a flagstick emanating from his midsection. Displayed in green and yellow, the mark had a striking resemblance to the map-and-flag trademark of a certain golf club in Augusta, Georgia.

Talamore staff thought it something of a badge of honor when the club received a cease-and-desist letter from Augusta National’s legal team. The llamas are no longer used as caddies, but they reside in a pen near the 13th green and are a popular diversion and “selfie” fodder for visiting golfers.

“Everyone knows our llama logo,” says director of golf Tag Leon. “We still use it — just not in green and yellow. We were not going to do battle with those guys. But it’s a cool image. We’ve sold a lot of merchandise with the llama over the years.”

Talamore and its sister property on the north side of Midland Road, Mid South Club, were 1990s entrants to the Sandhills golf derby, playing off a bustling golf economy nationwide and the burgeoning popularity of an area that hosted a U.S. Open, U.S Senior Open and U.S. Women’s Open that decade.

Talamore was conceived as a daily fee/resort course amid the early 1990s golf boom and remains so today. Mid South is a 1994 Arnold Palmer/Ed Seay creation originally known as Pinehurst Plantation and planned as the centerpiece of a gated residential community. It changed owners in the early days and was later rebranded as Mid South, and then picked up by Levy in 2004 as a companion course to Talamore. Mid South remains a private club, but guests in the hundred lodges built over two decades at the two addresses have access to the course.

Both courses and the club facilities have undergone extensive renovations in the 2016-17 window, each now sporting Bermuda greens and updated dining and drinking facilities.

“I’ll put our two courses up against anyone,” says Matt Hausser, the general manager over the two courses who started as an assistant golf pro in 2003. “Both courses are in fantastic shape — fast greens and good fairways. It’s a great one-two punch. Mid South has a lot more water, and Talamore has more rolling topography and makes you play a lot of shots. You get a different feel at each course.”

Rees Jones has extensive personal history in the Sandhills and remembers as a kid staying at the Holly Inn when his father, noted architect Robert Trent Jones, visited to attend golf architect meetings and work on the redesign of Pinehurst No. 4 prior to the PGA Tour visiting in 1973, and on the collaboration with Willard Byrd on the design of the Cardinal Course at the Country Club of North Carolina. Rees designed Pinehurst No. 7 in the mid-1980s and immediately afterward was commissioned by Levy for Talamore, the name coming from a Gaelic word meaning “land of great value.”

“Anytime you get an offer to design a golf course in Pinehurst, you get pretty darn excited,” Jones says. “I couldn’t wait to come back here and do Talamore. The land is very rugged. It has an awful lot of character. It lent to a very dramatic golf course. Strategy is a big part of the game at Talamore. In Pinehurst, you’ve got to build character and challenge, there are so many good golf courses.”

The Mid South course winds around a half dozen lakes, the most noteworthy the one providing the anchor for the ninth and 18th holes and the double-green complex. The par-5 ninth runs right-to-left and downhill into the green, and 18 turns left-to-right into the green. There’s a safe approach on both holes and a more aggressive line as well. The clubhouse sits on a plateau overlooking the green complex and the lake.

“This is a dynamite golf course,” said Seay, Palmer’s longtime design associate who lived in the Sandhills area from 1964-68 while working for Ellis Maples on the design and construction of the Country Club of Whispering Pines and Woodlake Country Club. “It’s everything a golfer could want. It’s one of the best we’ve done. Every hole nestles right in. From one hole to the next, you do not find a similar piece of ground. The variation in contour is remarkable for an area thought to be flat. That’s one of the charms of this golf course.”

Mid South and Talamore operate a golf packaging business and can house golfers in villas clustered around the clubhouses and set golfers up with tee times at other area courses. Golfers are feted in-season with Monday and Thursday night pig-pickings at Talamore, and in 2022 Talamore will have installed 10 Toptracer stations and a short game area with a 12,000-square-foot putting green. The new amenities will turn the practice range into part game emporium and part sports bar, giving golfers an interactive and social experience during twilight and evening hours.

“We can sleep 400 people on property,” says Hausser. “We’re giving them more reasons to get on property and stay on property. It will be a great hangout spot.”

Consider the irony: Toptracer’s ball-tracking technology and array of virtual golf courses allow a golfer to tee it up on many world-renowned courses. Imagine playing the harrowing par-4 fourth on Pinehurst No. 2 from a virtual hitting bay just 3 miles away. Pinehurst and its U.S. Open venue have a lot of history, for sure, but Talamore and Mid South are forging new ground in remaining relevant. PS

Golf writer Lee Pace has written about golf in the Sandhills since the late 1980s and has authored a dozen books about clubs, courses and the people who’ve made it special over more than a century.

Golftown Journal

By Lee Pace

It’s the banana ball that balloons into the wind and is funneled into the hinterlands to the right. It’s the duck hook that runs like a scalded dog into the woods left. It’s that bladed wedge that flies into the weeds and dark catacombs beyond the green.

A bad shot at Tobacco Road Golf Club provides opportunity. For Martha Hudson with her trusty iPhone camera, the possibilities are endless.

“Most of the really interesting angles that I find usually happen when I’m playing and I’ve hit a really horrendous shot, or I’m helping someone look for a ball,” says Hudson, a golf staff member at Tobacco Road who manages the course’s social media platforms.

Over the last six years, Hudson has learned to work with dexterity, documenting the skies, shadows and seasons of a course designed by Mike Strantz in 1998 and carved from a sand pit 30 miles north of the village of Pinehurst. Showcased at various times on the club’s Instagram account, which numbers more than 26,000 followers, are the mottled grasses and dramatic hillocks around the blind-shot 13th green; the mammoth mounds bordering the pathway of the tee shot on the first hole; the weathered railroad ties up to the ninth tee, or others providing access to bunkers around the course. There are misty mornings, full moons at dusk, and the ecrus of dormant grass in the winter.

“For me, it’s capturing all of what makes this golf course so unique,” she says. “The features, the green shapes, the undulations, the light at different times of day and different seasons. I wasn’t here when the course was built, but the guys who were here talk about how Mike saw everything as art. That artwork has matured over 20 years. That’s what I try to capture.”

Tobacco Road is one of the Sandhills area’s most distinctive golf courses. It’s appropriate then that the club has one of the most cutting-edge social media presences, particularly on Instagram, the medium of choice for millennial and Generation Z golfers looking for eye candy and interaction with their fellows. It can hardly rival the reach of Pinehurst Resort and Country Club with its 68,000-plus Instagram followers and a worldwide presence via more than a century of existence and its position as a U.S. Open “anchor site,” but Tobacco Road dwarfs every other golf venue in the area.

Hudson, a former collegiate golfer at the University of Alabama-Birmingham and an English major, melds her love of golf — “the Game,” as she refers to it online — a one-of-a-kind golf course, her vocabulary and her camera, into an eclectic mix of images and pithy descriptions.

“I have a concentration in creative writing, so the storytelling aspect of doing the marketing at such a unique place is fulfilling on a creative level for me,” she says. “Tobacco Road is truly a special place, and people are reliving experiences digitally, whether it’s going through their own photos or Instagram or whatever social media platforms they’re on. You get their attention, and then they’ll dig into whatever story you want to tell. A lot of golf courses never take advantage of the opportunity. It’s free. All it takes is effort, a little time and some creativity.”

A mid-1990s golf trip to Myrtle Beach by two Sanford friends and businessmen sparked the idea for Tobacco Road. Mark Stewart was president of Lee Concrete Co., and Tony Woodell was vice president of construction, and their company owned more than 200 acres of old rock and sand quarries on a tobacco and soybean farm just off U.S. 15-501 south of Sanford. The proliferation of courses in the 1990s golf boom prompted them to wonder if a daily fee course located between the population-dense Triangle area and the international golf mecca of the Sandhills might work. They investigated the concept and were led to Strantz, a former Tom Fazio protégé who had recently completed excellent work at Caledonia and True Blue near Pawley’s Island, South Carolina.

Before his death from cancer in 2005, Strantz bequeathed to the mid-Atlantic region a half-dozen dynamic new golf courses. His firm was named Maverick Golf Design for excellent reasons. The architect worked on one course at a time and set up living quarters at the venue. He stood 6-foot-5 and sported shoulder-length hair and a mustache. He rode a horse around the property and made intricate sketches of every hole, then turned the drawings over to his shapers. He would be covered in dirt after working the equipment all day or in paint after marking the lines of the various layers of the course — fairways, fescue rough, love grass, areas to be left in their natural sandy state. Part of the club’s logo is a deer skull that Strantz found while building the course.

“I remember his passion most of all,” says Joe Gay, the club’s original director of golf, who retired in 2015. “He was so enthusiastic about everything. He was excited all the time. We feel blessed Mike provided us with this golf course before he passed away.”

Today the course is ranked No. 49 on Golf Digest’s list of America’s 100 Greatest Public Courses and No. 35 on Golf magazine’s Top 100 Courses You Can Play. The course closed for two months in the summer of 2014 to convert its greens to MiniVerde Bermudagrass.

“It is so visually stunning, and the images just get seared in your mind at certain places, and it just makes you want more,” Hudson says. “You want to understand more of the golf course and why Mike did that or maybe how you could have played it differently.”

Hudson grew up in Black Mountain, just east of Asheville, and played golf in high school in the early 2000s before moving on to UAB. She was working at a daily fee course in Birmingham in January 2015 when she was hired at Tobacco Road. Gay retired later that year, Chris Brown moved up from head professional to director of golf, and Hudson was given more responsibilities, including managing the social media platforms. The course’s Instagram account had under 500 followers at the time.

“Martha has done a great job,” Brown says. “Some people are good with the photos, some with the words. She’s skilled at both. Add to that the fact that everybody has a mobile TV studio in their back pocket. The younger audiences are coming through the door, the guys attracted by Bar Stool and places like that. People get information today through so many different sources. I’m 53. I don’t have to understand it or always agree with it, but I know it works.”  PS

Chapel Hill-based writer Lee Pace has written about golf in the Sandhills since the late 1980s and has authored a dozen books about clubs, courses and the people who made it special. Write him at leepace7@gmail.com and follow him @LeePaceTweet.

Golftown Journal

Traveling Man

Getting an overlapping grip on the world

By Lee Pace

Greg Ohlendorf grew up in a small town less than an hour’s drive south of Chicago and has lived in Beecher, Illinois, all of his 58 years. “Our world is heavily influenced by the hustle and bustle of one of the biggest cities in America,” he says. “The world goes by very, very fast.”

It was natural that the aesthetics and pace of Pinehurst and Southern Pines would be a comfortable counterbalance after his first visit in 1996.

“We drove into town and saw the pine trees, and your blood pressure drops 10 points,” he says. “There’s a peace and a calm about it. You slow down immediately. I love small town charm, and certainly the Sandhills has all you could want. I was completely smitten from that first visit.”

He and wife Melissa stayed at the Carolina Hotel, and he played golf on Pinehurst Nos. 2, 6 and 7. He returned a decade later, this time bringing his son, Cam, and setting up a 14-round golf orgy over seven days that included a half-dozen courses at Pinehurst as well as Pine Needles, Mid Pines, and Forest Creek North and South.

“My wife fell in love with everything about Pinehurst and the Sandhills,” Ohlendorf says. “She thought the climate was great. She’s a Wisconsin girl and likes a sweatshirt-and-blue jeans kind of day. We’d been to Florida enough times, and I was not impressed with the golf. The golf in Pinehurst was compelling.”

Then, in 2014, the Ohlendorfs decided to plant a stake in the Sandhills, purchasing a townhouse at Longleaf and moving in the Thursday of the U.S. Open on Pinehurst No. 2. Today they spend from three to four months in the area to supplement their permanent home in Illinois. Ohlendorf uses his memberships at Pine Needles, Mid Pines and Pinehurst to get all the Donald Ross he wants — not to mention some Rees Jones, Jack Nicklaus, Tom Fazio, Ellis Maples and Gil Hanse, too.

“I love all things Ross and all things Sandhills,” Ohlendorf says.

When the worlds of golf and travel merge, the man knows of what he speaks. As a member of the Golfweek course rating panel since 2004, he’s played over a thousand courses worldwide in 16 countries. His litany of lists includes playing Golf Magazine’s Top 100; Golfweek’s Top 100 Modern Courses; and Golfweek’s Top 100 Classic Courses. He recently published a memoir of his travels in a book, Global Golf Travels.

The volume spans nearly 400 pages and tells of Greg and Melissa’s trips to the British Isles, Hawaii, Australia, Thailand, South Korea, Africa and beyond. Often Cam and nephew Clint make the journeys as well. Ohlendorf was motivated to schlep his golf clubs around the world after his father, who had been tethered to a 24/7/365 family business, died of Alzheimer’s disease. He and Melissa juggle their travel with their “day jobs” of Greg running a community bank in Beecher, and Melissa working as an educational technologist for the local school district.

“Carpe diem became my motto after Dad died,” Ohlendorf says. “My book started as a memoir to my family, and specifically for my grandson or granddaughter, who at the time I began, wasn’t even a figment in my son and his wife’s imaginations. I realized, though, that I knew so little of my grandparents’ lives that I wanted to leave something in writing for a future generation to read. Whether or not they cared about golf was secondary, but I thought they might like the ‘wanderlust’ traveler part of my adventure.”

Ohlendorf’s perspective on evaluating a golf course has evolved over the years into a focus on the putting surfaces and their settings. “I’m an architecture junkie but particularly a greens guy,” he says. “My sense of golf is if you shoot 72, you have 36 putts. That’s a perfect round of golf. If half the round is so uninteresting because you have less-than-compelling green sites, that doesn’t do much for me. Pinehurst No. 2 is all about the greens. Pine Needles and Mid Pines have wonderful greens. Dornoch around the greens is wonderful.”

The cover image of his book is a view of Royal Dornoch. “My favorite course in the world,” he says. It was 20 years ago that Ohlendorf first played the course on the northeast coast of Scotland that spawned a young Donald Ross as a greenkeeper and clubmaker. Melissa captured the cover shot from the vicinity of the fifth tee, with the middle part of the frame showing a cluster of the greens of the fifth, sixth and 11th holes. In the background, the hillside and narrow walking path leading to the seventh tee loom, while vivid yellow gorse bushes bloom in the foreground.

“The way the course is routed, with each of the first half dozen holes going ‘out’ but at slightly different angles, made me realize that there was so much more to links golf and its associated wind,” he says. “The tight turf, the revetted bunkers, and the fantastic green sites just caught my imagination.”

Ohlendorf embraces the ambience of Ross’ hometown and the friendliness of the proprietors of the shops, inns and restaurants almost as much as he does the golf experience. Visiting Americans are sure to book a table with expat Chris Surmonte, who runs Luigi, a popular café on Castle Street in the heart of town.

“Dornoch is perfect for the cover for my book,” he says. “When Dornoch’s in full bloom with the gorse, it’s literally breathtaking. You come off the second green to the third tee and it’s spread out below you in full bloom, and you just don’t want to move. It’s the same with the town and the little shops. I’ve passed Chris on the golf course and he’ll yell to me confirming my dinner reservation. Where else can you find that?

“Being a community banker, small towns and small businesses are my bread and butter,” he says. “It’s what I have done for a living. Pinehurst and Dornoch — these little places are meaningful to me.”  PS

Greg Ohlendorf’s book, Global Golf Travels, is available locally at Old Sport & Gallery in the village of Pinehurst or by clicking globalgolftravels.com.