DISSECTING A COCKTAIL
Jack and Coke
Story and Photograph by Tony Cross
The Jack and Coke is, and has been, widely ordered at bars for almost a century. It was the go-to drink of my late brother and my father, who recently passed away, so this is an homage to them.
The first recorded mention of a “Coca-Cola highball” stretches all the way back to 1907. Highballs — cocktails in tall glasses that contain ice, spirit and some variation of soda — were popular but the quality of other sodas was inconsistent. Every location formulated its own drinks; syrups would be improperly stored (lack of refrigeration or ice), leading to a loss of flavor; CO2 variations would leave drinks flat or too acidic from over-carbonation. This gave Coca-Cola an advantage: It tasted the same every time.
Fast forward to the Prohibition years and you’ll read how cola was masking bad-tasting spirits, especially whiskey. This is where Jack Daniel’s came in. The way it charcoal-filtered its whiskey made it softer around the edges, also giving it notes of vanilla and caramel. Pairing that with the sweetness of Coke made the drink an instant classic.
A decade later, the United States was in the middle of a world war. Coca-Cola President Robert Woodruff declared his intention “to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the company.” In turn, soldiers started ordering Jack and Cokes when they were at bars until the whiskey became hard to find. Down the line, the drink became a favorite of everyone from musicians like Frank Sinatra and Lemmy Kilmister to my father and little brother, who all raised a glass of Jack and Coke during some of the best times of their lives.
Jack Daniel’s and Coca-Cola didn’t create whiskey and soda, but they made it iconic.
Specifications
1 1/2 ounces Jack Daniel’s
No. 7 Whiskey
4-6 ounces Coca-Cola
Execution
Add ice and whiskey in a short or tall glass. Top with ice cold
Coca-Cola. A quick stir is optional.










