SOUTHWORDS
Culture Shock
Experience This
By Ron Green Jr.
It was July 11, 1967, and I was walking into the Charlotte Coliseum — the original one with the silver dome that still hosts events on Independence Boulevard — with my mother, my brother and all of the pre-teen excitement that came with the promise of seeing The Monkees, live, in person, and in concert.
I knew The Monkees like they were my best friends. Mickey Dolenz. Michael Nesmith. Peter Tork. Davy Jones. (Full disclosure, my buddies and I didn’t like Davy that much because the girls thought he was heartbreakingly cute.)
The Monkees were a made-for-television quartet, patterned very loosely after The Beatles in as much as there were four of them and music was involved. They burned white-hot for a time, starred in a top-rated television show that gets credit, or blame, for spawning music videos years later, and they left us with “Daydream Believer” and “I’m A Believer” to put smiles on our faces even now.
What I didn’t know that July evening — the temperature had topped out at 87 degrees that day in the pre-global warming era — was that Jimi Hendrix was performing before our generation’s Fad Four.
The Jimi Hendrix Experience, all loud guitars and evolutionary rock music, was on stage after Lynne Randell, followed by The Sundowners and, as the late great guitarist would lament, immediately before the four guys everyone had come to see and hear. It was a curious cultural moment, a concert pairing as unlikely as anchovies and ice cream at the dinner table, and it only lasted for eight shows.
But we were walking into one of them.
This was the summer of love, and the distance between Charlotte and the Haight-Ashbury district in San Francisco in 1967 was greater than the 2,700 miles stretching between the two. The world was changing, more dramatically than any of us probably realized, but Charlotte was still a small Southern city, connected to the rest of the country by what we saw on television and heard on the radio.
That summer, at least in my comfortable world, it meant The Monkees.
As the son of a sportswriter, I was introduced early to what were then called press gates. That’s where sportswriters, television cameramen and other muckety-mucks with connections to the building’s manager could enter without mixing with the masses.
That meant walking halfway around the outside of the big round building, which also meant walking past the elephant doors, the giant entryway built to accommodate the annual visit from the Ringling Brothers and Barnum & Bailey Circus as well as the occasional load-in for concerts, usually country music shows featuring Loretta Lynn, Johnny Cash or a new artist named Dolly Parton.
And Elvis. Always Elvis.
As we were heading to the press gate, our mother was telling us what to expect at our first real-life concert. Among her nuggets of wisdom was this: The Monkees are going to look different in person than they do on television.
Admittedly, this was long before anyone imagined HD television, but how different could they look? We were young, impressionable, and we figured anyone who could fry chicken as well as our mother did must know what she was talking about.
A moment after she told us about what television can do to a person’s appearance, a black limousine pulled up to the elephant doors as we were walking past. There they were, about to get out of the car, just a few feet away.
Out stepped Jimi Hendrix.
My 10-year-old mind tried to make sense of what and who I was seeing.
Mickey Dolenz really does look different, I thought. He has an Afro.
It wasn’t until an hour or so later that I realized why Mickey didn’t look like himself. While it may have caused me to doubt some things my mother said as I grew older, it’s a moment that still brings a little smile when I hear “Hey Joe” or “I’m Not Your Steppin’ Stone.”
And when Mickey and his mates took the stage that night — after Hendrix had stomped off with the echo of the guitar he tossed to the floor reverberating through the arena — they looked just like they did on television.
Had we been able to hear them over the screaming, they probably sounded the same, too.










